Facebook, the largest social network in the world, is making it more easy for users to control who sees their information and more control over photo tags posted in an attempt to strengthen the company’s concerns about privacy, writes Reuters.
The changes will allow the 750 million Facebook users worldwide to quickly access and change their privacy settings every time they exchange information on the network.
When a person on Facebook uploads a photo and place a “tag” or label on it, friends who appear in the image will now have the power to approve or not the tag, before that image will relate to their personal profiles.
Privacy was a challenge for Facebook, which must maintain a balance between its commercial interests to get the users to interact more and their control over the personal information.
Among the new features of the social network that Facebook will introduce on Thursday, there will be a menu that allows users to specify the target audience for each message or picture that is shared on the network and the ability to change who can see a message placed already online.
In addition, Facebook added a special button that makes it easy for users to see their profile activity from the perspective of another user, such as the posts that appear on their manager’s wall at work or ex friends.
Even with the new better control over privacy, the company will introduce several features that could cause some concerns about privacy.
If the social network users were able before to tag the uploaded images only for persons who were friends, now it is possible to do it for circles outside their profile.
Facebook also seeks to include more data about users’ locations. New features allow users to specify the physical location of things they want to share on the network such as a restaurant or the location where a picture was taken and the location that was used to write this information on Facebook.