Apple plans the most significant change from the start of iTunes – its online store for music, movies and TV shows, writes Bloomberg. The company will add to the iTunes online store the electronic service of file storage, iCloud. By using iCloud platform, customers will be able to easily access and organize music and videos, and also download applications for Apple devices. Over the past nine years, iTunes has been an important element of success for the American company. The online store has generated a profit of almost 1.9 billion dollars last quarter, attracting many new users. The change will have a huge impact on the media industry. The online store is the space where millions of iPhones, iPads, iPods and Macs buy their daily music, favorite movies or TV shows. Apple spokesman Tom Neumayr, declined yesterday to comment.
iTunes offers more than 28 million songs and over 45,000 films. App Store, another branch of the online store, offers its customers nearly 650,000 applications, which can be downloaded on the Apple devices. This change of the Apple online store content aims to improve the way people watch their files. Update will follow on the way in which users find and access products. Also, the main change that the most admired company in the world will make by the end of 2012 is the re-introduction of the Share option for the products offered online. The company has negotiated with several record labels, trying to obtain their agreement regarding the distribution of music.In addition, Apple announced the integration of social networks Facebook and Twitter on iTunes.
Steve Jobs, Apple’s late co-founder, who died last October, spoke often about turning Apple into a “digital hub”. iTunes is a product that can fulfill this role efficiently. People use the software to activate and update the iPhone, iPad, iPod devices and sync video library, audio and pictures. Organizing content in the devices has become extremely difficult, writes Bloomberg. Integrating online storage service on iCloud is aimed at eliminating this problem. Apple plans to introduce iTunes in Asia. The U.S. Group announced this week that it would open digital stores in Hong Kong, Singapore, Taiwan, and in nine other Asian markets.
To complete the multimedia facilities of iTunes, Apple requested from record labels photos and videos of artists that are found in the online store. In turn, the record labels have asked Apple to add a music subscription service for the customers to access certain songs for an indefinite number of times for a monthly fee. However, Apple does not appear to be willing to announce such a service.
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