NBC Universal has sold advertising space for a spot with a duration of 30 seconds, the NFL Championship (National Football League – Super Bowl) in 2012, for an amount of $4 million, announced an official of television network NBC, quoted by Bloomberg. com. The 46th edition of Super Bowl gala will be held on February 5 at Lucas Oil Stadium in Indianapolis. In December 2011, Madonna has confirmed speculations appeared in the American press by announcing that has associated with prestigious Canadian company Cirque Du Soleil for the halftime show of the 2012 Super Bowl. Maddona will perfom the following songs: “Gimme All Your Luvin”, “Ray Of Light”, “Vogue”, “Music”, “Holiday”. Madonna’s performance will be “imagined” by Cirque du Soleil and Jamie King. King has directed tours for Madonna before, and also worked with artists such as Britney Spears, Rihanna and Ricky Martin. The halftime show of the Super Bowl is the most watched musical event of the year.
Due to the huge popularity enjoyed by this football match among American audiences, advertising space in the Super Bowl gala sells for millions of dollars. Thus, the media company NBC Universal, part of Comcast Corporation, announced that it has sold advertising space for the Super Bowl for an average price of $3.5 million, as announced by the NBC spokesman, Chris McCloskey. He said that the most expensive advertising, with a duration of 30 seconds, cost $4 million, which represents a record for NBC. The online advertising space was also sold, said Chris McCloskey.
Last year, the Super Bowl was watched by 111 million American viewers, recording the highest success ever achieved by a sports league. Super Bowl broadcast in 2011 was the largest broadcast audience of American television in the last 20 years. In 2010, Super Bowl attracted 106.5 million viewers, in 2009 to 98.7 million viewers, and in 2008-97.5 million viewers. The audience increase from year to year illustrates why advertisers pay millions of dollars for a 30-second spot aired during the match.
