A few months ago, the most valuable company in the world by market capitalization, Apple, has decided, in its arrogance, to remove from the new iPhone a very popular tool for all smartphones just because it was built by a rival company. It offered in exchange a similar service, developed internally, which ultimately proved to be a huge failure.
Remember how a few months ago, Apple removed from the new iPhone 5 Google Maps, offering as compensation the maps service developed by the Cupertino based company? Well, Google Maps came back now on iPhone phones, after Apple Maps drew numerous complaints from users. Following this failure, an Apple executive director was fired and the chief executive officer Tim Cook had to submit his apology to the users that bought the new iPhone 5.
Google Maps application will be compatible with any iPhone or iPod Touch running iOS 5.1 operating system or a newer version, the company announced in a blog post, informs Reuters.
Apple launched in early September its own navigation service and dropped Google Maps with the release of iPhone 5 which runs the new iOS 6 operating system.
Users have complained that Apple’s mapping service, based on Dutch navigation equipment and digital map data from TomTom, has many errors and lacks key objectives, which have been so popular on Google maps.
In October, Scott Forstall, a lieutenant for a long time of Apple co-founder Steve Jobs was asked to leave the company, partly because he refused to take responsibility for the failure of the maps service.
While Apple offered panoramic views to maps from the plane for the main cities, they had no information about the directions of movement or about traffic restrictions and made blatant mistakes like placing a city in the middle of the ocean.
These things have were acknowledged by Apple’s CEO, Tim Cook, who apologized to users frustrated by the navigation service and, in an unusual move for a group of consumers in the U.S., directed them to services from rivals such as Google Maps.
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